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  • Ruth Avila

HOW TO MARKET (AUTHENTICALLY) TO THIS HUGE, OFTEN-OVERLOOKED DEMOGRAPHIC

What if your business could reach an ever-expanding market that has a 167 percent growth rate and is extremely loyal to brands? You’d take that opportunity to reach a wider audience in a heartbeat, right?

Unfortunately, many businesses miss out on marketing to the Hispanic demographic or completely miss the mark when creating ads for a diverse, ethnic audience.


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