Ruth Avila
HOW TO MARKET (AUTHENTICALLY) TO THIS HUGE, OFTEN-OVERLOOKED DEMOGRAPHIC
What if your business could reach an ever-expanding market that has a 167 percent growth rate and is extremely loyal to brands? You’d take that opportunity to reach a wider audience in a heartbeat, right?
Unfortunately, many businesses miss out on marketing to the Hispanic demographic or completely miss the mark when creating ads for a diverse, ethnic audience.
